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MedTech · Revenue Execution

Revenue execution in MedTech demands precision.
No single system was designed to deliver it.

Regulated, serialized, configured products. Channels built for simpler transactions. Buying committees with 6–14 stakeholders. Every channel breaks in its own way. viax provides the dedicated execution layer MedTech requires.

Schedule a Demo Start Proof-of-Value
3,500+
New US device clearances per year
Each requiring pricing, catalog, channel, and compliance setup across every market.
100K+
SKUs a single MedTech enterprise manages
Across devices, consumables, software, and services.
220K+
Care venues in the US alone
Hospitals, ASCs, physician offices — each with distinct procurement paths.
2,500+
Device recall events per year
Each spanning hundreds of SKUs, demanding governed event-driven response with zero margin for error.

The Execution Gap

Every channel was designed for simpler transactions. MedTech complexity breaks them all.

eCommerce
No native serialization, limited configuration, static pricing.
EDI
Structured for simple orders — no validation of complex configurations.
Punchout-cXML
Dynamic pricing needs a dedicated engine — procurement can't do the math.
Sales Reps
Dependent on tribal knowledge for pricing and compliance.
GPO Contracts
Tiered pricing and eligibility too complex for manual management.
Print Catalogs
Obsolete within weeks given MedTech's NPI velocity.
Trade Shows
Orders captured offline, disconnected from pricing and inventory.
Marketplaces
No regulatory filtering, no serialization, no contract pricing.
Tender / Bid
Real-time pricing and compliance documentation under deadline.

The execution logic these channels need doesn't belong inside any one of them. It belongs in a dedicated layer.

New Product Introductions — The Compounding Factor
With 3,500+ clearances per year and 70%+ of volume flowing through IDNs and GPOs, every product launch must land simultaneously across channels, pricing structures, regulatory jurisdictions, and venue types. A product modeled once in viax is executable everywhere from day one. No channel-by-channel setup.

The Layer

Revenue execution belongs
in a dedicated layer.

Enterprises have spent decades buying tools to execute revenue — CRM, CPQ, billing, middleware. Each a reasonable response to a real need. But the cumulative result is that revenue execution is trapped inside ERPs that weren't designed for speed or change, scattered across point solutions, and held together by brittle integrations.

viax externalizes revenue execution into a governed layer independent of ERP. Define revenue logic once — pricing, eligibility, configuration, workflow — and deploy it across every channel, system, and participant. ERP stays stable and authoritative. viax handles how revenue actually moves.

This is not orchestration. Orchestration coordinates systems. viax owns execution behavior — the pricing that calculates, the eligibility that filters, the configuration that validates — deterministic, auditable, and governed.

Every layer has an owner. viax owns the one no one else did.
AI Agents
Initiate
viax or enterprise agents initiate revenue actions via governed services
Initiate ▾
viax
Execution
Execute, govern, and audit every revenue motion
Deliver ▾
ERP
Record
System of Record — receives what it needs to record

Three Execution Engines — Composable, Deterministic, MedTech-Ready

Determination Engine
Contract and GPO pricing, SPA eligibility, regulatory rules, batch restrictions. Deterministic, every time.
Configuration Engine
Device configurators, bundled offerings, service and consumable attach. Modeled as business logic, not code.
Interaction Engine
Execution contextualized by channel, role, venue, and interaction type — distributor portal, EDI, rep-assisted, punchout, or AI agent. Same model, adapted to each participant.
Model once. Execute everywhere. Independent of ERP.

Deterministic AI · Proof · Path Forward

In MedTech, execution cannot be probabilistic.
viax makes it deterministic.

Contract pricing. Batch traceability. Eligibility filtering. Recall response. Each demands governed, auditable outcomes — not probabilistic inference. In regulated industries, the cost of a wrong answer is measured in compliance risk, patient safety, and lost revenue.

viax's deterministic engines provide the governed substrate AI agents call. Agents initiate revenue motions — viax executes with precision and auditability. The AI layer accelerates viax. It is not a dependency underneath it.

Upgrade-independent. viax exposes its three engines via MCP server. Any AI agent — today or future — calls the same governed services. When foundation models evolve, viax doesn't change. Better reasoning makes better requests to the same deterministic execution layer. Upgrade either side independently.

AI models evolve. viax execution doesn't change. Deterministic where it must be.
The Three-Layer Architecture
AI Agents
—
Reason, recommend, initiate
viax
—
Execute, govern, audit
ERP
—
Record the financial outcome
AI can reason. ERP records. viax executes.

MedTech complexities viax resolves

Pricing & Contracts
Customer-specific pricing, GPO tiers, volume breaks, and SPAs — calculated in real time within the execution layer, not queried from ERP.
Traceability, Serialization & Compliance
UDI compliance, batch/serial management, counterfeiting oversight, and recall response. viax's event-driven architecture cascades sales halts, customer identification, and RMA workflows across every affected SKU and channel — governed, not manual.
Consignment & Field Inventory
Virtual inventory locations for hospital stockrooms and rep kits. Usage-triggered billing. Automated replenishment synced to ERP.
CPQ for Complex Devices
Configure-to-order and make-to-order scenarios with real-time pricing and quoting — self-service and rep-assisted from a single model.
Contextualized Multi-Channel
One execution model, adapted to each participant. A distributor sees GPO pricing and regulatory filtering. A surgeon sees compatible accessories. An AI agent receives governed services. Contextualized by role, channel, venue, and interaction type.
M&A & Multi-ERP
Unified commerce across heterogeneous backends. Cross-sell across acquired brands without waiting years for ERP consolidation.

Execution Proof

Repeatable patterns in MedTech environments.

Fortune 500 · MedTech Manufacturer
5 mo
To production
100%
Manual orders eliminated
0
Disruption during migration
Deployed distributor OMS during active S/4HANA migration. Pricing, ATP, regulatory compliance — all in the execution layer. As sales orgs migrated, integration endpoints changed. Business behavior didn't.
Global Healthcare · Post-Divestiture
5 mo
To production
3+
ERPs unified
0
Custom middleware
Unified onboarding, entitlements, CPQ, pricing, and procurement across legacy ERPs. Built-in ETL, CI/CD pipeline, and observability — no separate middleware layer required.
Migration-Proof
viax deploys execution capability during ERP migration — not after. Distributors and channels never see the transition. As sales organizations move from legacy to S/4HANA, integration endpoints change. Business behavior doesn't. The execution model proven in proof-of-value becomes the production system. Nothing is rebuilt. Nothing is discarded.

Execute revenue change
with confidence.

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